Event Team Manager

The challenge

With 2020 proving to be an unprecedented year for live events, it was a significant moment when Silverstone were given the go ahead to start running Motorsport events. As one of only handful of significant sporting events allowed to happen, there were many aspects that needed to be considered to ensure it ran smoothly, respecting all of the rules. An important and yet largely hidden aspect was how to get Marshals back on-site with the minimum of physical gathering. Traditionally, they would have gone through a process of briefings and training on site and all together, but this was just simply not allowed this year.

The approach

To avoid the usual physical interaction, much of the process of managing this large bank of people was now converted to online.  This involved an app, QR codes and scanners.

The 2 stage process to managing the team involved:

  1. Once a person is allocated to an event, the Marshal signs on using the same portal used to manage any of their volunteering jobs. From this, they are sent a QR code by email which enables them to be uniquely identified.
  2. On the day of the event, on their arrival at a specific time, their code is scanned as they enter the venue. This triggering process at the gate informs race control that this particular person is on-site. This completes their sign-on process and sends them a text message to remind them which post they are allocated to and any messages of the day.

The outcome

As a result of this new app based approach, physical contact was kept to a minimum and paperwork eliminated. In fact, an added side benefit was the Silverstone team no longer had to manually scan all of the physical sign on sheets on the Monday morning, following a busy weekend of delivering a world class motor racing experience.

What Our Client Says

“From the moment we got the go ahead for Silverstone, we knew we had to take every step possible to minimise risk. Obviously, this was critical for the public attending, but just as significant for our large teams that are involved in putting this event on. So, it was great to work with Pentangle to speedily come up with an app based solution which meant we could keep our fantastic team safe too.”

Lauren Sainsbury, Silverstone

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